The people who work at Immortal Studios share the vision and values of our community.
Our team is an incredible source of information, inspiration, and dedication to everything Immortal Studios stands for – empowerment, courage, and self-discovery. We are so happy to work on something that we love so much, and invite you to learn more about us below.
Founder and CEO
Peter is our Founder and Chief Executive Officer, leading Immortal Studios in creating a new story universe to awaken the hero within everyone and defining a new business model centered around direct user engagement. Peter has a decades long career leading innovative entertainment and media ventures between the East and West, and has been active in empowering underserved communities.
Peter’s favorite past time as a boy was reading Chinese Wuxia novels (many of them written by his father Shiao Yi who is an accomplished author in the genre), and drawing these martial heroes he read about. Because of these stories, he aspired to be a modern day Xia, the transcendent martial Knight who mastered themselves, and stood for righteousness and justice in a world of great stakes, poetry, romance and consequence. Peter pivoted from politics to a new career in media as a means of expressing his mission for social transformation through stories. He feels incredibly blessed to come full circle back to his original love with Immortal.
Director of Content
Emma is our Director of Content and Creative, guiding creative development and production at Immortal Studios, where she has been instrumental in the formation of the Immortal Storyverse.
Emma’s earliest passions led her to pursue a career as a cross-border content executive in Hong Kong, China, Japan and her native UK. She’s had coverage in every part of the content development-financing-production-distribution process across multiple mediums including film, documentaries, short form content and live festivals & exhibitions. Now she’s taking some of her more illuminating experiences in the East and using them to help shine a light on unexpected heroes through shaping and sharing their stories.
Associate Editor & Action Director
Gene Ching is a 32nd generation layman disciple of the original Shaolin Temple in Henan, China. He was the publisher of Kung Fu Tai Chi, the largest American newsstand magazine exclusively dedicated to Chinese martial arts, until it ceased publication in 2020. Gene continues to publish their website at KungFuMagazine.com. He is the author of Shaolin Trips, as well as over a thousand articles and over 200 videos on martial arts. Gene is also a certified Provost master at Fencing by the USFCA and the US Army ROTC. He starred in the TV show Man at Arms: Art of War with Danny Trejo, a reality show where historical and fantasy weapons were made and tested. He is still an avid practitioner of Shaolin Kung Fu and Qigong.
Head of Product
Lee is our Head of Product, leading product design and development, eCommerce and digital innovation. He loves living at the intersection between business and technology. Lee has held senior positions at NBC Universal, Barnes&Noble, Nielsen Business Media (The Hollywood Reporter, Billboard) and Hachette Book Group, where he led digital strategy and technology, designed award-winning websites and digital products, and managed innovation programs and global expansion.
Lee connected with Immortal after he led a workshop titled "Why You Need Bruce Lee to Lead Your Corporate Innovation." He highly recommends everyone watch one of his favorite movies, "Swordsman II", an amazing Wuxia film starring Jet Li and Brigitte Lin. Lee believes in Immortal's meaningful mission which will have a very positive impact on individuals and society, and bring a spotlight to Chinese stories and culture.
Digital Marketing Manager
Natalie is our Digital Marketing Manager, bringing social media and e-commerce experience to Immortal Studios. She leads the company's social media, branding, and website UI, elevating Immortal Studios to new fans around the world and deepening engagement with our existing community.
Prior to Immortal Studios, Natalie was the Designer and Creative Director at KE'ALA BIKINIS, the leading swimwear brand made to empower the small busted woman. Natalie is also a 200 hour yoga instructor, whose intention is to inspire an accepting global community through movement and creativity. Natalie joined Immortal Studios because she hopes to empower a culture that has been underrepresented, and hopes to serve as a resource for cultivating vitality in mind, body, and spirit through meaningful community engagement.
Andrew is our Innovation Innovator. For 40 years his passion has been helping business leaders generate greater revenues, profitability & shareholder value through systemic innovation.
He has applied his GoInnovate! System as a catalyst and guide for thousands of innovations in over 300 organizations including ExxonMobil, U.S. Air Force, American Express, Disney, Nordstrom, Intel… His clients and colleagues characterize Andrew as insightful, full of energy and compassionate.
Over 250,000 people have participated in his learning and certification programs. Andrew has also owned five businesses, selling one to a Fortune 100 company, and authored a dozen books and programs on personal and business success.
“Immortal demands innovation at every level & in every area of the business. The people are smart, fun hard-working, and very open to learning. That’s why I joined the management team.”
Storyverse and Editorial Advisor
Carl is a leader in the comic world, and was a former editor in Chief of Marvel Entertainment who oversaw multiple divisions, top franchises, and IP creation, and was also known as a discoverer and nurturer of talent.
Director of Strategy
Robert is our head of strategy, guiding the strategic initiatives for growth and innovation. Prior to Immortal Studios, Robert worked for Sony Pictures and 20th Century Fox in analytics and strategy integrating and developing emerging technologies such as 5G and VR into studio operations.
Robert started in the industry an intern for Sony Pictures while running a theater company and has worked across many facets of the industry, including some time in China. He continues to find inspiration from storytellers of all manner. Robert joined Immortal because he is inspired by new movements to redefine the relationship between content creation and fan engagement and believes that Immortal’s elevated approach to genre and its message of empowerment is the ideal messenger.
Matt is a multi-faceted award-winning creative designer, whose aesthetic inspiration draws from a broad palette of both Western and East Asian culture. Within the entertainment industry, he has worked with multiple music artists on release campaigns, European tours and music videos. Matt’s design influences stem from the East Asian music and design industry, the video games he used to play as a child and the influential electronic music culture he grew up with. He has always been inspired by the heroes of those games and is now using his talents to elevate new heroes from the Immortal Storyverse.
Senior Financial Advisor
Robert advises the company on its fund raising and other financial and corporate matters. He has extensive finance experience including investment banking, private equity, and corporate advisory with major institutions like Chase, Prudential, Oppenheimer, and UBS. He has also been CFO of several media start-ups including Orb Media Group, Inc. As a modern Taoist teacher and author of the book “So Now So Tao: A Taoist Approach to Harmonic Wealth”, he is an advocate of the underlying Wuxia philosophy. He strongly believes that there is a hero in everyone—it just needs to be brought out.
Elisabeth's entertainment career began at Warner Bros. Consumer Products, Creative Services. First hired as a Computer Production Artist inking characters such as Looney Tunes, Hanna-Barbera and Harry Potter properties. Her responsibilities extended to Production Manager of style guides and marketing materials for trade shows such as San Diego Comic-Con.
Elisabeth moved to the DC Comics division and was promoted to Executive Director of Digital Production. Her team spearheaded the growth of digital distribution to twelve partners which included Apple, Barnes & Noble and Amazon. Her freelance career garnered experience in web design. Lisa joined Immortal Studios to continue contributing to the visual storytelling genre. Comic books and its community are an integral part of her DNA.
Adam Breivis – Digital Producer for Disney and NBC. Transmedia marketer, ARG and mobile game content developer.
Arthur Chan – Award winning brand builder and marketer – co-founder of FC&A, previous clients included all major Hollywood studios & indies.
Lindsay Conner – Attorney and chair of the entertainment practice at Manatt, Phelps and Philipps.
Mike Corrigan – Corporate strategist, former head of entertainment and media at Pricewaterhouse and CFO of MGM Pictures.
Andre Fonseca – Digital marketer/co-founder of FC&A, as former vp of digital for Disney oversaw all major Disney titles including Marvel & Pixar.
Rafe Fogel – Media and content investor, Investor/board members in Legendary Pictures, Village Roadshow, and Studio Canal.
Jack Gao – CEO of Smart Cinema, past International CEO of Wanda, Head of News Corp and Microsoft in China.
Patrick Lee - Founder of Rotten Tomatoes.
Stu Levy – Founder of TokyoPop, vanguard content company that established the market for Japanese manga in North America.
Justin KJ Lin – General manager of Tencent’s Fanbyte, Chief Strategy Officer of Firefly Web Games.
Benny Luo – Founder/CEO of Next Shark, largest Asian and Asian American news & information portal in market today.
Rachel McAllister – Head of MPRM Communications, whose clients have included Disney, Netflix, and Skybound.
Jack Pan – Leading theatrical and direct to consumer marketing executive at Disney, Summit, STX, and Global Road.
Rick Porras – Co-Producer for the Lord of the Rings Trilogy; New media storytelling video consultant for Sony.
Mike Tankel – Leading marketing and engagement strategist, who works with brands to deliver memorable and sticky brand solutions.
Andrew Walters - CSO for RSVD, Former Executive Vice President of Corporate Development at MGM