Founder and CEO
Peter is our Founder and Chief Executive Officer, leading Immortal Studios in creating a new story universe to awaken the hero within everyone and defining a new business model centered around direct user engagement. Peter has a decades long career leading innovative entertainment and media ventures between the East and West, and has been active in empowering underserved communities.
Peter’s favorite past time as a boy was reading Chinese Wuxia novels (many of them written by his father Shiao Yi who is an accomplished author in the genre), and drawing these martial heroes he read about. Because of these stories, he aspired to be a modern day Xia, the transcendent martial Knight who mastered themselves, and stood for righteousness and justice in a world of great stakes, poetry, romance and consequence. Peter pivoted from politics to a new career in media as a means of expressing his mission for social transformation through stories. He feels incredibly blessed to come full circle back to his original love with Immortal. In his own words.
Gordon is our Vice Chair and Strategic Marketing advisor, working with the Immortal team on developing content and marketing strategies for the company. Gordon has held senior marketing and
content positions as Chief Marketing Officer at Princess Cruises and Executive Vice President at Walt Disney Studios, where he oversaw content, marketing, and technology strategies for the Home
At Disney, Gordon and team created Disney Movie Rewards, the industry’s #1 CRM loyalty program, Disney Movie Club, their direct-to-consumer subscription program, and Disney Video Premiers, their $3B direct-to-video category. At Princess, Gordon led a number of key partnerships including Discovery at Sea, bringing Discovery Channel Animal Planet live experiences to the ship including Mythbusters, Deadliest Catch, and SharkWeek.
Gordon is on the Board of CAPE, the Coalition of Asian Pacifics in Entertainment, driving diversity in entertainment, and also an Adjunct Professor of marketing at Georgetown University. He became involved in Immortal Studios when he helped organize the Immortal Studios; LA Times summit, Amplifying AAPI Representation in Entertainment; Media. Gordon is a long time comic lover (having worked with Stan Lee at Disney) and looks forward to helping create the new franchise universe for Immortal Studios.
Head of Publishing
Hank Kanalz has over 33 years of experience in the comics and entertainment industry. He’s worked at WarnerMedia and DC for 25 years, most recently as Senior Vice President of Publishing Strategy & Support Services for DC. Hank developed comprehensive content plans for both print and digital publishing across DC’s imprints, and oversaw DC’s talent services, marketing, sales, publicity, and creative services departments.
Hank was first approached to join Immortal’s Advisory Board. After immersing himself in the team’s vision and goals, he signed on to lead their publishing efforts, aligning with the mission to unlock the hero inside everyone.
Head of Immortal Order
Sam Ades is an award-winning digital strategy and brand building executive who most recently led the launch and management of DC Universe, the ground-breaking fan membership designed to super-serve DC fandom. In his over twenty years at Warner Bros., Sam has held leadership roles across franchise management, digital marketing, events and experiential and more - always with the goal of using data-driven insights to build sustainable fandoms at scale. Sam was approached to lend his audience engagement and direct-to-consumer experience to the Immortal Studios mission and signed on to develop a long-term strategy to help achieve their goals.
Mengying “Irene” Yang is a multicultural film producer with roots in China. She holds an M.F.A. diploma in Film Producing from the American Film Institute Conservatory and a B.F.A. degree in Film Directing from Beijing Film Academy. Being a creative mind herself, Irene has developed a deep interest in creating spaces where compelling stories and unique voices can be told. From 2019 to 2021, Irene worked as a Creative Executive at Starlight Media Inc., where she oversaw the development of more than 70 film and TV projects and evaluated production packages for financing decisions. During her study at AFI and BFA, she interned at studios and production companies the likes of Walt Disney Studios and Legendary Pictures.
A professional working in the comic book and entertainment business for over 25 years, Brian Cunningham has edited several New York Times-bestselling collections of comics and graphic novels, and was one of the first editors of the Folio Award-winning Wizard Magazine. As a DC Comics editor, he shepherded such series as Superman, Justice League, Green Lantern, Wonder Woman, and The Flash. He also doodles on the side.
Esther has over twenty years of combined digital media and consulting experience creating and leading digital, social media and transmedia storytelling programs designed to attract, engage, and retain consumer audiences while building brand advocacy. Her expertise includes gaming industry market monitoring, trending and analysis, social media marketing and analytics, community development and outreach, transmedia strategy, game design and gamfication, web and product development, user interaction and experience design, online advertising, direct marketing and brand development programs. Throughout her career, Esther worked with established brands such as Disney, ABC, NBC, Starz, FX Networks, and Microsoft Xbox as well as indy game development companies. She has also served on the boards of the Producers Guild, Siggraph and Siggraph Asia.
Head of Digital Engagement
Sharleen Sy is a serial entrepreneur with over 25 years of successful startup and product launches in mobile, video games, virtual worlds, 3D software, and online entertainment industries. Armed with both an engineering degree and an art/comic book background, she creates innovative products and strategies utilizing a creative blend of gamification, community engagement, UX design and technology.
Sharleen was Co-founder and Chief Creative Officer for CYBERWORLD, an early software developer of virtual worlds and games created with patented 3D web technology. She was responsible for executive management of the entertainment business unit and content studio. She built strategic partnerships with leading entertainment studios including Warner Bros, Universal Pictures, Disney, and Stan Lee Media resulting in strategic investments of both Stan Lee and WB in CYBERWORLD. CYBERWORLD games included: WB’s Pokémon the Movie Adventure, Kid's WB Zeta Quest 3D, Universal Studio’s The Skulls, Cartoon Book’s Boneville, Discovery Channel's Aviation Museum, Stan Lee Media’s 3D virtual worlds and more.
Notable among the startups and industry-leading products Sharleen helped to build and manage: Delrina (WinFax), MGI Software (PhotoSuite), Alias|Wavefront (MAYA 3D Modelling and Animation), and Wattpad.
Senior Financial Advisor
Robert advises the company on its fund raising and other financial and corporate matters. He has extensive finance experience including investment banking, private equity, and corporate advisory with major institutions like Chase, Prudential, Oppenheimer, and UBS. He has also been CFO of several media start-ups including Orb Media Group, Inc. As a modern Taoist teacher and author of the book “So Now So Tao: A Taoist Approach to Harmonic Wealth”, he is an advocate of the underlying Wuxia philosophy. He strongly believes that there is a hero in everyone—it just needs to be brought out.
Immortal is proud to have an amazing group of advisors and appreciative of their expertise and support.
Adam Breivis - Digital Producer for Disney and NBC. Transmedia marketer. ARG and mobile game content developer.
Arthur Chan - Award winning brand builder and marketer - co-founder of FC&A, clients include all major Hollywood studios and indies.
Benjamin Chang - Serial entrepreneur, technologist, CEO of Skale Education.
Bernard Chang - Leading Marvel & DC artist and former Disney Imagineer.
Sandy Climan – President of Entertainment Media Ventures, founding Head of CAA’s corporate representation practice.
Lindsay Conner - Attorney and chair of the entertainment practice at Manatt, Phelps and Philipps.
Mike Corrigan - Corporate strategist, former head of entertainment and media at Pricewaterhouse and CFO of MGM Pictures.
Dan Dingh – Co-Founder and CEO of TSM.
Andre Fonseca - Digital marketer/co-founder of FC&A. As former VP, Digital for Disney oversaw major Disney titles including Marvel and Pixar.
Rafe Fogel - Media and content investor. Investor/board members in Legendary Pictures. Village Roadshow. and Studio Canal.
Jack Gao - CEO of Smart Cinema, past International CEO of Wanda, Head of News Corp and Microsoft in China.
Jeff Gomez – CEO of Starlight Runner Entertainment.
Matt Leaf – Former Co-Head of Motion Pictures Business Affairs at CAA.
Lilly Lee - Master calligrapher, lettering designer, uber connector.
Patrick Lee - Founder and former CEO of Rotten Tomatoes.
Stu Levy - Founder of TokyoPop, vanguard content company that established the market for Japanese manga in North America.
Justin KJ Lin - General manager of Tencent's Fanbyte, Chief Strategy Officer of Firefly Web Games.
Benny Luo - Founder/CEO of Next Shark, largest Asian and Asian American news & information portal in market today.
Rachel McAllister - Head of MPRM Communications, whose clients have included Disney, Netflix, and Skybound.
Andrew Ooi - Global Asian talent manager and producer. CEO of Echelon management.
Jack Pan - Leading theatrical and direct to consumer marketing executive at Disney, Summit, STX, and Global Road.
Rick Porras - Co-Producer for the Lord of the Rings Trilogy; New media storytelling consultant for Video for Sony.
Steven Ray - Music, film, connected technologies executive and executive producer.
Charlie Stickney - Independent comics maven, co-publisher of Scout Comics, creator of White Ash.
Mike Tankel - Leading marketing and engagement strategist, who works with brands to deliver memorable and sticky brand solutions.
Rizwan Virk – Head of MIT Game Lab and Author of the Simulation Hypothesis.
Michael Vorhaus - Digital, gaming, and new media expert with 25 years experience building a consulting and research practice at Magid before starting Vorhaus Advisors.
Thomas Vu – Head of Franchise Development at Riot Games.
Andrew Walters - CSO for RSVD, Former Executive Vice President of Corporate Development at MGM.
Bill Wong – Principal, Bill Wong LLC. Former Chief of Staff to California State Legislature and California State Assembly.
Brian Wong – Chairman of Radii and former Group VP of Alibaba.