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Article: Immortal's TikTok Campaign Brings Kung Fu Culture Back to Everyone



“LAST NIGHT I DREAMT OF A KUNG FU MASTER…” booms a voiceover-ready narrator over Kodak Black’s ZEZE. So starts the social meme catching fire across TikTok and Instagram Reels, where martial arts and kung fu has once again been thrown into pop culture.


The roughly two-minute meme, called #AwakenYourHero Challenge, is made of two shots. In the first, the creator awakens from a sleep state, having presumably dreamt of a kung fu master. With a quick cut, the creator breaks into serious martial arts moves.


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