The home for modern and elevated contemporary Wuxia media.
Our mission is to awaken the hero within everyone, beginning with ourselves.
Immortal Studios is an original content studio with a modern and elevated take on the ancient Chinese martial arts-fantasy genre, also known as Wuxia. Our company was founded on a commitment to share empowering and transformational stories to define a new heroes journey where everyone is the one.
Self empowerment, inclusion, authenticity and introspection are amongst our polestar principles.
The people who work at Immortal Studios share the vision and values of our community.
Our team is an incredible source of information, inspiration, and dedication to everything Immortal Studios stands for – empowerment, courage, and self-discovery. We are so happy to work in something that we love so much, and invite you to learn more about us below.
PETER SHIAO Founder and CEO
Peter is our Founder and Chief Executive Officer, leading Immortal Studios in creating a new story universe to awaken the hero within everyone and defining a new business model centered around direct user engagement. Peter has a decades long career leading innovative entertainment and media ventures between the East and West, and has been active in empowering underserved communities.
Peter’s favorite past time as a boy was reading Chinese Wuxia novels (many of them written by his father Shiao Yi who is an accomplished author in the genre), and drawing these martial heroes he read about. Because of these stories, he aspired to be a modern day Xia, the transcendent martial Knight who mastered themselves, and stood for righteousness and justice in a world of great stakes, poetry, romance and consequence. Peter pivoted from politics to a new career in media as a means of expressing his mission for social transformation through stories. He feels incredibly blessed to come full circle back to his original love with Immortal.
EMMA CHIBULU Director of Content
Emma is our Director of Content and Creative, guiding creative development and production at Immortal Studios, where she has been instrumental in the formation of the Immortal Storyverse.
Emma’s earliest passions led her to pursue a career as a cross-border content executive in Hong Kong, China, Japan and her native UK. She’s had coverage in every part of the content development-financing-production-distribution process across multiple mediums including film, documentaries, short form content and live festivals & exhibitions. Now she’s taking some of her more illuminating experiences in the East and using them to help shine a light on unexpected heroes through shaping and sharing their stories.
ROBERT POWERS Director of Strategy
Robert is our head of strategy, guiding the strategic initiatives for growth and innovation. Prior to Immortal Studios, Robert worked for Sony Pictures and 20th Century Fox in analytics and strategy integrating and developing emerging technologies such as 5G and VR into studio operations.
Robert started in the industry an intern for Sony Pictures while running a theater company and has worked across many facets of the industry, including some time in China. He continues to find inspiration from storytellers of all manner. Robert joined Immortal because he is inspired by new movements to redefine the relationship between content creation and fan engagement and believes that Immortal’s elevated approach to genre and its message of empowerment is the ideal messenger.
NATALIE MAR Digital Marketing Manager
Natalie is our Digital Marketing Manager, bringing social media and e-commerce experience to Immortal Studios. She leads the company's social media, branding, and website UI, elevating Immortal Studios to new fans around the world and deepening engagement with our existing community.
Prior to Immortal Studios, Natalie was the Designer and Creative Director at KE'ALA BIKINIS, the leading swimwear brand made to empower the small busted woman. Natalie is also a 200 hour yoga instructor, whose intention is to inspire an accepting global community through movement and creativity. Natalie joined Immortal Studios because she hopes to empower a culture that has been underrepresented, and hopes to serve as a resource for cultivating vitality in mind, body, and spirit through meaningful community engagement.
What is Wuxia?
Wǔxiá which literally means martial hero in Chinese, is the name given to the thousand year old literary tradition that encompasses Chinese martial arts, philosophy, virtue, history, romance, poetry and legends. In recent time, the cultural and literary tradition spawned the cinematic genre which most people know it by.
While stylized and fantastic feats in unique Kung Fu combat is a major component of this genre, as symbolized by the word Wu (martial), it is grounded by the word Xia (knight errant-hero) which speaks to the aspiration of the genre toward virtue and compassion exemplified by those who live by this tradition.
What is the importance of Wuxia?
Aside from being one the world’s oldest and most popular story genres that is deeply integral to Chinese culture itself, Wǔxiá is an ode to a noble archetype of the 俠 Xia, the selfless warrior-hero who has first mastered self, and then standing up for justice through action that transcends cultures. This is evocative of a deep desire we all have for heroism, mastery, adventure, meaning, service and victory in our own lives.
For Immortal, Wuxia offers a resonant calling for our time and generation where meaning and is missing from much of our popular entertainment.
#WeAreImmortal because Immortal Studios is speaking to the immortal spirit that resides in all of us awaiting activation, and also to the timeless tradition of Wuxia, which has been immortalized through countless stories. Where there are humans, there will always the longing for heroism, chivalry, mastery and service, and the journey of our lives is to realize this inherent Immortal quality through what we do and what we stand for.
What is the difference between Wuxia and Xianxia?
Because so many stories have been held under the banner of Wuxia, from grounded realism all the way to fantastical, legendary tales beyond mortal experience, Wuxia is considered an inclusive tent that houses a variety of influences and focuses.
Xianxia, which translates into Immortal hero, was considered a subgenre of Wuxia that is influenced by Chinese mythology and propelled by Daoist, Buddhist practices and ideas that in essence allows for god-like powers and otherworldly realms. The popularity of these types of stories in the past few decades eventually spawned a new name to describe these types of fantastical stories specifically.
One of the goals of the Immortal Storyverse is to create a world where both traditional Wuxia and Xianxia worlds and characters co-exist.
When is the Adept Kickstarter Campaign?
Our Kickstarter campaign for our first title The Adept is officially launching on Monday June 15th. Please click here for direct access to the campaign. Prior to June 15th, we are offering an exclusive sneak peek to The Adept. Please join our email list to receive your sneak peek on this and many other future titles.